What's the one thing that business owners never talk about when I ask them to tell me about their business?
I don’t blame them. They didn’t start their business to manage cash. They started their business to do something they really enjoy and get paid for it – like create websites, sell real estate, practice law, do collision repair, or any of a million things that people enjoy doing to make money.
When I start working with a business that has a cash crunch and may not survive, I first work with the business owner’s mindset.
I help them understand that while managing their cash isn’t what they want to do, it will keep their business alive so they can do what they love to do. It allows them to spend more time and energy on what they love, but only after their cash management systems are in place.
Want to talk about managing cash in your business? Then tell me, what's your biggest cash management challenge?