If you're a fractional CFO, CPA, financial planner, or business coach, you already know that your clients come to you when things feel out of control. Cash is tight, the P&L doesn't tell the whole story, and the business owner is oscillating between relief and panic from week to week.

Here's the uncomfortable truth: most financial advisors are stuck at level one of cash flow advisory, and they don't even know there are two more levels above it. Each level adds more value dramatically to your clients and, frankly, makes you dramatically harder to replace.

Let me walk you through all three.

Before We Begin: The Preliminary Step Nobody Talks About

There's actually a step that comes before cash flow advisory work begins, and it's what most accountants and bookkeepers spend the most time on: reporting. Bookkeeping, financial statements, and tax preparation. It's essential work, and doing it well matters. But it looks backward, not forward. It tells you where a company has been, not wher...

Do you know that crowdfunding can be an effective cash management tool for raising capital?

Crowdfunding is pre-selling products that are in development. You owe people something, but usually at a good profit margin. You don't sell equity in your company and you don't go into debt. You do get:

- Publicity before you launch

- Feedback on your product

- Ideas for additional product

- An idea for market acceptance

- Names for your mailing list

- The cash you need to launch the product or business

Most people think of Kickstarter or Indiegogo (I've used Indigogo) as only for new companies...wrong! You can introduce new products as well.

I've done crowdfunding for non-profit as well as for-profit organizations. Possibilities for funding:

- Book launches

- Food vendors

- Manufacturers

- Service providers

- Race/adventure organizers

- Non-profit fundraising

The possibilities are literally endless.

Have you done any crowdfunding? 

Have you bought something from crowdfunding? I've only had positive experiences a...