A few weeks ago I broadcast this information about how to increase sales and profits without increasing volume of any kind. 

Listen in to hear about a specific case study where I made this happen for my client.

If you want to learn more and talk with me, follow this Calendly link to sign up for a brief introductory meeting. The webinar I mentioned in the broadcast will have passed, but I am always available for a chat.

How have you managed your business when money gets tight? Let me know in the comments!

In this episode, I discuss the ins and outs of calculating cash flow.

Click here to listen on Google Podcasts.

Have an idea? Anything I missed? Let me know in the comments below.

I just came across this favorite Cash Management Minute, and find its principles to stay true as ever.

It is much more effective to decide what to do instead of what not to do - in skiing and in business!

Does anyone else find this to be true? Or are you looking forward to hitting the slopes this winter like I am? 

Let me know your experiences (or your favorite place to ski) in the comments below!

Strategic Action Plans

You know where you are today. You know where you want your business to go. So why is it so hard to change?

Because making real changes in a business takes big, bold shifts in actions, attitudes, and thinking.

You know all of that, so why is it STILL so hard to make changes?!

Because most business owners and managers are so busy working on the day-to-day challenges of running an ongoing business that it is next to impossible to focus on the work needed to create change.

Strategic action plans identify the changes that need to be made in a business and then break them down into achievable tasks that can be accomplished in 1-2 weeks. Most of the time an individual task doesn’t make a major change in a business. But ask yourself, ”What would happen to my business if every week I can implement just two small changes that would move my business in the direction of my ultimate goal?”

Two changes a week would mean 26 changes for your business in the...

 A quick internet search on the term “list of ways to grow sales” brings up list after list of “proven ways” to grow sales. Most suggestions are sales and instant demand generation activities.

Why is there so much focus on sales and instant demand generation? Three fundamental reasons:

1. These are quick fixes that often create the illusion of an increase in sales, followed quickly by an offsetting dip in sales the following month or quarter. The pressure to “make the month” or “make the quarter” overrides the damaging creation of a cyclical pattern that becomes obvious to the marketplace and reinforces these solutions, which usually involve discounting, “stuffing” the distribution channel, or providing incentives to purchase.
2. This is the “fun” stuff and people are enamored with the creative solutions of advertising, promotions, slogans, flashy websites, and spending money to make money. It feels good to buy...

Click here for the original post by Payne Points.

Click here for a link to the podcast.

"Traditional accounting does not track cash very well. Your cash might be found on your balance sheet."

Link to original podcast page

"The number one way people raise capital for their startup companies is called credit card debt... but there are other options!"

See original podcast here

 "From a cash flow perspective, I would suggest that you have underutilized resources with any interested party in your business's success."

VIEW ORIGINAL PODCAST HERE